The Role of Community Characteristics in determining Target Audiences in Arabic Gulf Countries interested in Online Purchasing through Commercial Smartphone Applications
نویسنده
چکیده
Community’s characteristics are important indicators in the study of disseminating electronic systems on a large scale. A community might be influenced positively to accept electronic systems if their basic requirements to use said electronic systems are commonly available. Therefore, determining communities’ characteristics is the first pillar in identifying a population segment interested in online purchasing, followed by determining their requirements to interact with electronic systems successfully. This study sought to identify common properties within the target audience for commercial smartphone applications in the Gulf Cooperation Council (GCC). Many academic studies point to the increasing volume of online trade exchange in GCC, as well as the rise in smartphone users, as compared with the overall population of the GCC. Thus, the success of m-commerce applications depends on two main aspects: identifying the target sector interested in online purchasing in the GCC region and identifying the technical requirements of the users in the target sector, so that m-commerce applications can be created and adopted successfully in the
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تاریخ انتشار 2017